Engro merges business with social responsibility

Engro Corporation’s Khushaal Livestock Programme – designed to help farmers improve the productivity of their dairy animals in the aftermath of the flood – is a rare case of a Pakistani company successfully merging its business interests with its corporate social responsibility initiatives.

The six month programme which ended last month was run by the company’s non-profit arm Engro Foundation, utilised funding from the United States Agency for International Development (USAID) to provide Rs78 million in micro-grants to farmers in order to help them increase milk production of their dairy animals by an average of half a litre per animal per day.

From: Daily Times